Sürat Kargo’s Customer Experience-Focused Digital Transformation
Sürat Kargo, which has structured its operational processes end to end through digital transformation investments, increased its transaction volume by 20 percent in the relevant period. Sürat Kargo General Manager Cem Oğuz said, “The fact that we established the infrastructure capable of meeting the increase in e-commerce volume in a timely manner has made the financial impact of our digital transformation investments more visible.”
Sürat Kargo, which addresses digitalization as a holistic transformation by redefining its ways of doing business end to end, continues to make a difference in many areas, from operational efficiency and transaction volume to delivery times and customer experience, through the steps it has taken in this direction.
Stating that Sürat Kargo achieved a 20 percent increase in transaction volume with the measurable and flexible structure it established, Sürat Kargo General Manager Cem Oğuz said, “The fact that we established the infrastructure capable of meeting the increase in e-commerce volume in a timely manner has made the financial impact of our digital transformation investments more visible.”
Sürat Kargo General Manager: We Are Building An Integrated Cross-Border Operation
Sharing that they plan to establish a compact structure that combines customs clearance and operational processes on the international shipments side on a single platform, Sürat Kargo GM Oğuz provided the following information:
“In this way, by simplifying processes dispersed across different systems, we aim to offer a more transparent, faster, and error-free experience for both our operational teams and our business partners. In particular, we are building an end-to-end digital and integrated cross-border operational infrastructure in a way that will support the increase in cross-border e-commerce volume. In addition, by continuously improving our integration capabilities, we are creating an ecosystem that enables faster and more flexible data exchange with our business partners.
On the customer side, we focus on offering more transparent tracking, more accurate delivery forecasts, and personalized services. In the coming period, we aim to take our digital transformation journey further with applications such as AI-supported demand forecasting, dynamic pricing, and proactive customer notification.”