E-Commerce Council Established in India

The Internet and Mobile Association of India (IAMAI) has launched an e-commerce council to bring the country’s rapidly growing digital commerce sector together under a single umbrella. The new body aims to contribute to policy development processes by strengthening cooperation among public institutions, industry representatives, and other stakeholders. Expected to represent a digital commerce ecosystem worth approximately $120 billion, the council will carry out joint initiatives in critical areas such as e-commerce, artificial intelligence, logistics, and consumer trust.

E-Commerce Council to Become the Industry’s Common Voice

Operating under the umbrella of IAMAI, the e-commerce council will enable India’s digital commerce sector to establish stronger dialogue with regulatory authorities. The council will represent the industry’s common position on issues such as digital commerce policies, logistics infrastructure, artificial intelligence applications, consumer trust, and improving market access for SMEs. Promoting best practices and supporting industry research are also among its priorities.

More Than 70 Companies, Including Amazon and Flipkart, Have Joined

The first members of the e-commerce council include leading companies in the digital commerce ecosystem such as Amazon, Flipkart, Swiggy, Meesho, Uber, Rapido, Zepto, IndiaMART, eBay, Shiprocket, Tata 1mg, MakeMyTrip, and Ixigo. IAMAI announced that the initiative brought together more than 70 companies within a short period.

Artificial Intelligence and Retail at the Center of the Agenda

The new e-commerce council will work to expand the use of artificial intelligence in digital commerce, improve logistics processes, increase consumer trust, and shape the regulatory framework in line with industry needs. The council also plans to establish regular consultation mechanisms between public institutions and the industry.

Indian E-Commerce Summit to Be Held Every Year

IAMAI announced that a national summit titled the “Indian E-Commerce Summit” will be held annually as part of the e-commerce council. At the summit, industry leaders, public-sector representatives, technology companies, and other stakeholders will come together to discuss digital commerce, retail technologies, artificial intelligence, and the future of the sector. IAMAI emphasized that India’s digital commerce market has undergone a major transformation over the past decade and that the industry needs a common representative mechanism to sustain this growth.