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Alibaba Revenue Rises 1.7% but Misses Estimates as Profit Drops 66%

Leila Gadirli Pirgulieva Editor
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alibaba revenue rises 17percent but misses estimates as profit drops 66percent
March 23, 2026

Alibaba reported a modest 1.7% increase in quarterly revenue, reaching approximately 284.84 billion yuan ($41.28 billion), but the figure came in below analyst expectations. The results highlight continued pressure on China’s e-commerce sector, where consumer demand remains weak despite ongoing promotional efforts.

Heavy spending on discounts and faster delivery options has not been enough to significantly boost consumption. Ongoing concerns around income stability and the broader economic environment continue to weigh on consumer confidence, limiting the impact of major shopping campaigns.

Profit Declines Sharply Amid Rising Costs

While revenue showed slight growth, profitability declined sharply. Alibaba’s net income fell by 66.3%, reflecting rising operational costs and continued investments in logistics, pricing strategies, and user acquisition. The company, like many of its competitors, appears to be prioritizing market share over short-term profitability in an increasingly competitive landscape.

Cloud and AI Business Shows Strong Momentum

At the same time, Alibaba’s cloud business delivered strong results, with revenue growing 36% year-on-year. The growth is largely driven by increasing demand for artificial intelligence solutions and cloud infrastructure. As AI adoption accelerates, this segment is becoming a key pillar of the company’s long-term strategy.

Alibaba is also restructuring parts of its business to focus more heavily on AI-driven services. New initiatives are aimed at expanding its capabilities in digital assistants and enterprise solutions, signaling a broader shift beyond traditional e-commerce. However, while AI usage is growing, monetization and long-term user engagement are still developing.

Market Reaction and Outlook

Following the earnings release, Alibaba’s U.S.-listed shares fell more than 6%, reflecting investor concerns over weaker-than-expected performance and declining profitability. The reaction underscores the challenges the company faces as it navigates slower growth in its core business while investing in future technologies.

Alibaba’s latest results point to a transition phase. As its e-commerce engine faces pressure, the company is increasingly positioning itself around AI and cloud to support future growth.

Source: Reuters